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So Long, Farewell #Freberg17

An insane man (Chris Brown) once said “There’s never a right time to say goodbye”. Some goodbyes are easy and some are hard. But this goodbye is bittersweet. As this is coming to a close, I’m saddened to say that this is my last #Freberg17 blogpost.

If you don’t know already, #Freberg17 is my Social Media class taught by the AMAZING Dr. Karen Freberg. Throughout this semester we’ve used the hashtag #Freberg17 to connect with each other on our social media platforms. To some it may seem like a chore to be required to interact with your classmates outside of class, but interacting with #Freberg17 was far from a chore. Each and every single person in the class has a distinct personality. Through our blogs, tweets, and class discussions I feel like I got to know everyone personally! That’s something that you won’t get out of every class!

One thing I really gained from this class is my networking skills. Every week Dr. Freberg invited professional guest speakers to our class. These speakers talked about everything from blogging and social media management to getting a job after school. All of the speakers were so genuine and supportive that they even allowed us to reach out to them through social media.

Another skill I gained from this class is professionalism. If you know me then you know that Twitter is my favorite social media platform and it has been my playground for years. I love to find a good laugh and make others laugh on Twitter. Through this class I learned about how important your social media presence is. All it takes is a simple google search of your name by a future employer and they can see everything you’ve posted or liked. This made me want to better my presence on social media because not only does my class look through the #Freberg17 hashtag but social media professionals do as well. So it was very important for me to clean up my social presence to ensure that I am representing myself and the class in the right way!

In conclusion, this class was hands down the best class I’ve ever taken at the University of Louisville. Dr. Freberg is a one of a kind professor. She is so passionate and knowledgable about her expertise that it makes you passionate as well. She also cares about the advancement of all of her students and that’s something that is hard to find. Thank you Dr. Freberg and #Freberg17 for this awesome semester! Good luck in everything you guys do, I know you’ll do great!

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#AllSummer17

The most wonderful time of the year is nearing and NO it’s not Christmas! IT’S SUMMER! Warm weather and no school is the best combo since chips and queso. Usually every summer I just go with the flow, but this year is a little different! For the summer of 2017, I made a list of goals to accomplish:

1. Find a New Hobby

For me summer has always been about finding out more about myself. During the school year, the majority of my time is dedicated to school, work, and social life. The little time that I do have for myself is for sleep. Now that summer is right around the corner, I have more time to focus on me! I plan to find a new hobby or passion. Whether it’s hiking or painting, I want to find something that adds to my happiness.

2. Read a Book

The older I get, the more I realize that reading is essential. Obviously, I read more when I was younger because those Accelerated Reader points were not a joke. But even tho it was pretty much forced reading, I had so much fun doing it! My imagination used to run wild solely because of books. Theres only so much creativity TV nowadays contains so it would be very beneficial for me to pick up a book. It’s not like I haven’t tried to read, it’s just that life always stops me from finishing them. One book that I’m determined to finish this summer is the “Alchemist”!

3. Cook More

Food is the probably the greatest gift from God. I love food. Every night before I go to sleep, I think about what I’m going to eat the next day. Too bad food is the main reason why I’m always broke. 85% of my paycheck goes to eating out. This summer I want to change that. I want to start cooking more! I usually cook about once a month, but that is definitely going to change. I want to start cooking at least three times a week!

5. HAVE FUN

Lastly, I want to have fun! The possibilities of summer are endless, so I have to make the most of it! I’m moving to Atlanta at the end of May and I most definitely won’t be down there to just sit inside the house all day. I plan on meeting new people, trying new things, and exploring the places I’ve never been.

 

 

Insights From a Social Media Pro

Today in class we had the pleasure of skyping with the Washington Redskins’ “Stat Guy”, Geoffrey Blosat. Throughout this semester, we have discussed all things social media in our class. It was very interesting to get Geoffrey’s insight of the back end of social media. Geoffrey is the Digital Analyst for the Redskins meaning he observes all the digital stats and traffic for the NFL team. Geoffrey provided us with a vast amount of information about social media metrics and trends. I really enjoyed when he discussed the case studies of the Redskins! He broke up the case studies in three categories: Facebook, Twitter, and Instagram.


Casestudies

Facebook

The first case study Geoffrey discussed was about the Redskins’ engagement on Facebook! Geoffrey explained that every morning the Redskins post a picture, ranging from fan pics to live action game shots. He added that photos get more reactions and videos are more likely to be shared, which many social media pros can attest to.

Twitter

The second case study Geoffrey discussed was Twitter. With Twitter being so dynamic and interactive, he said that hashtags are essential! Geoffrey shared with us that the Redskins’ top hashtag is #HTTR or Hail To The Redskins. He explained that since Twitter introduced branded hashtags, #HTTR became the 4th most used team hashtag in the NFL!

Instagram

Lastly, Geoffrey discussed Instagram. He told the class that the Redskins utilize Instagram stories quite a bit. He said that the brand saw a huge spike in their website traffic directly from creating stories on Instagram. He even mentioned that more of their stories are seen on Instagram than snapchat. This didn’t surprise me though, many brands are shifting from snapchat stories to Instagram stories.

In conclusion, I really enjoyed Geoffrey’s discussion! He is very knowledgable and passionate about what he does! Thanks for speaking to us Geoffrey!

 

 

Good Food Thread

After my last post about the foods I don’t like, I decided to make a post about the foods I do like!

Cheeseburgers

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Mmmmm the classic dinner. So juicy and so flavorful! Tastes amazing with bacon! Contains almost all major food groups so its got to be healthy right? My favorite burger places in Louisville are Bunz and Burger Boy!

Pizza

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Hands down my favorite food! I remember someone once told me, “Theres no such thing as bad pizza, only better pizza”, and I completely agree. Pizza serves as the perfect entree because it’s not messy and it’s perfect for breakfast, lunch, AND dinner. I love pizza so much that the majority of the food I eat is pizza based. When I go to Kroger 99.9% of the time you’ll find frozen pizza, pizza bagels, pizza rolls, pizza hot pockets, and pizza lunchables in my shopping cart and I’m NOT ashamed!  My favorite places here in Louisville are Diorio’s and Sicilian Pizza & Pasta. My favorite pizza chains are Blaze, Pizza Hut, and Jet’s!

Pineapple

pineapple

Pineapples are the best fruit on the planet. They’re so juicy and sweet, just thinking about them is making my mouth water! The best thing about this fruit is that it is so versatile. I personally love pineapples on my pizza and in my smoothies! .

Bacon

bacon

Can’t trust you if you chose sausage over this delicious and crispy gift from God. Bacon is truly the GOAT of all meats. The best kind is thick cut and you have to make it slightly crispy. Too crispy ruins it! The only downside of bacon is cooking it. You basically have to stand like 5 feet away from the pan so it doesn’t pop on you, but other than that it’s delicious.

Avocado

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One of the most expensive fruits you can buy but totally worth it! It was definitely an acquired taste for me, but once I got past the mushy texture I fell in love! Tastes good in salads, on sandwiches, and it’s what guacamole (the best dip ever) is made out of!

Fried Chicken

fried chicken

Wow! So delicious! Truly a southern delicacy! I’m not talking about Canes or Chick-fil-a fried chicken. I’m talking about Sunday dinner, homemade fried chicken made by Granny herself. Chicken so greasy and crispy that you need a pile of napkins beside you. That’s REAL fried chicken and that’s the reason why I’ll never be able to stick to my diet. :/ My favorite chicken spots in Louisville are Indi’s, Joella’s, and Dasha Barbour’s Southern Bistro.

 

Tacos

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S/o to Mexico for tacos because OMG. So flavorful and delicious. I don’t discriminate with tacos, I love them all. I love the authentic kind with cornmeal tortillas, fresh cilantro and salsa, and perfectly seasoned meat. I also have mad love for the fake tacos like Taco Bell, #teamhardshell My favorite taco spots in Louisville are Mexa Steak Tacos and Coconut Beach!

Water

water

Not a food but so good! #Drinkmorewater2017

Ranch

Everything tastes good with a…

dab of ranch

Cheese

cheese

I saved my absolute favorite food for last. Gouda, American, Mozzarella, Cheddar, Provolone, Parmesan, Cheddar Jack-GET IN MY BELLY! Mac n Cheese, Grilled Cheese, Mozzarella Sticks, Cheesy Bread Sticks, String Cheese-OMG SO GOOD! It makes me sad that there are people in this world who don’t appreciate cheese as much as I do. They often say “that’s too cheesy”, but I personally thing there is no such thing as too much cheese. The more Cheese, the merrier!

Now that I’ve shared my favorite and least favorite foods, I’d love to hear yours! Tweet me @taylordanae14

Branding with Bella

Today in my Social Media class I had the pleasure of listening to THE Bella of Louisville, Bella Portaro Kueber speak. As a junior in college interested in the field public relations and marketing, I know the importance of personal branding. You will not get too far in that industry if your personal brand isn’t strong. Bella shared with the class her tips on personal branding. These are the main points that I took away:

Networking:

We’ve all heard the phrase “It’s not what you know, it’s who you know”, but that’s a whole lot easier said than done. Bella shared with the class some of her methods of networking. She explained the “pod” method in which individuals are grouped together and help each other out in order to gain more reach. For example, she said that she is in three different pods with different women. She would post a blog and everyone in those pods would like it or share it and vice-versa. Everyone in the pod gets exposure and it becomes a win-win situation for everyone.

Find Out Who You Are:

Bella explained when developing your personal brand, you must find who you are. She suggested to ask these questions of yourself to find out who you truly are.

  1. What are your values?
  2. What are your desires?
  3. Who/what is your motivation?
  4. Who do you want to be and how are you going to get there?

By answering these questions, you will be able to market and develop your brand efficiently.

You Are What You Post:

One thing that Bella continuously made a point of was to be authentic. She explained that everything you post is a reflection of you. Bella suggested that in order to keep your authenticity, you must analyze what content that your followers like. She suggested to utilize the “Best nine”, which is a tool that pulls your top nine Instagram posts. I took her advice and looked into my own “Best Nine”.

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After Bella’s presentation was over, the floor was opened up for questions.

Everyone nowadays has a blog or thousands of followers on social media, so I posed the question “How do you set yourself apart from everyone else”? Bella responded “BE YOU! Be you a lot and never apologize for it”. That answer was something I personally needed to hear. A lot of times I feel like people want me to water myself down and mold myself into who they think I should be. By Bella telling me to be myself and to not apologize for it, I realized that there is nothing wrong in being myself. Every joke I make or crazy idea I have, or wild thing I do makes me who I am and I’m NEVER going to change that!

In conclusion, Bella’s presentation impacted me on a personal and professional level. The tips that she gave are things that will stay with me forever! Thanks for stopping bye Bella!

-Taylor Bell

 

 

Trash Food Thread

This week, I noticed a lot of “Trash food threads” on Twitter.

I honestly thought every single one I saw was absurd

So i decided to make my own “Trash food thread” but in blog form!

TRASH FOOD

Tomatoes

 

tomatoes

I honestly hate tomatoes with a passion. What’s really annoying is that they’re in EVERYTHING. Every sandwich, pasta, or salad comes with tomatoes. They’re so juicy and flavorless, it just disgusts me. BUT I do love salsa!

Coconut

coconut

I’ll never forget when I was in elementary school and I thought this cake was just a plain white cake…IT WASN’T. It was coconut and I literally spit it out. Ever since then, I’ve never let anything coconut or coconut flavor touch my tastebuds.

Dr. Pepper

dr pepper

No explanation needed. This has got to be the most disgusting soda ever created.

Beans

beans

DISGUSTING. So mushy and so gross. I don’t care if they’re baked beans, in chili, in Mexican food, or etc. I WILL NOT eat them.

Lemon 

lemon

I don’t understand how a fruit so sour and unpleasant is a flavor for cake, candy, cookies, and etc. I feel like the only thing that should contain any form of lemon is lemonade.

Hummus

hummus

Hummus has no flavor and has a mushy texture so I don’t even know why it’s a thing?

Oranges

orange

This is the fruit that I absolutely hate the most. The smell of oranges literally make me gag. My mom even told me that when she was pregnant with me she couldn’t drink orange juice cause I’d make her throw up. I hate this flavor so much, I don’t even eat orange starbursts.

Mushrooms

mushroom

Mushrooms are a big NO for me. I don’t understand their purpose in food. They have no flavor at all! They’re also slimy which is something I cannot handle.

Panda Express

Panda_Express_logo

If you’ve had the Panda Express on campus, then theres no need for an explanation

Chocolate

chocolate

I’m not sure why chocolate is popular, it’s so overrated! It doesn’t taste good to me. Anytime I eat chocolate flavored anything I feel like I need to drink 5 gallons of water. Chocolate cake, ice cream, candy, and etc. is gross!!

Honestly, I could probably go on and on about the foods that I don’t like but I won’t. Stay tuned for a “Good Foods” post!

Bring Quality Back

Once upon a time, quality was a characteristic that was valued. You could make a pair of shoes last for years.

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You could listen to an album all the way through without skipping tracks.

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You could even only have two friends in your circle but they’d the most reliable squad ever.

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Sadly, in 2017 quality products or people aren’t the wave anymore. Our culture is so fast paced and consumed with wanting everything that’s new. Everyone has such of “give me, give me” mentality that we don’t even appreciate what we do have. That’s why brands  literally throw out new products almost everyday without even taking the time to make sure that the products are the best quality. Our society is too concerned with quantity, that we forget about quality.

Forever 21 used to be my favorite go-to store. I could always count on them to have cute outfits that I could wear multiple times. Nowadays I know if I buy something from Forever 21, I’m guaraunteed one wear out of it. The quality is so cheap that it either rips or shrinks after the first wash. I’ve reached a point to where I don’t even bother to shop there anymore. But Forever 21 isn’t the only retailer like that. The retailer that I work at has gorgeous and trendy shoes and accessories. Although the product is eye-catching, the quality sucks. It’s more of the accessories than shoes, but there have been so many times that I’ve had to return or exchange an item because it broke. What blows my mind the most about retailers is that the price of the items are quadruple times the cost than what they are actually worth. You’re not getting your money’s worth but the retailers don’t seem to care. These companies make billions of dollars off of terrible quality clothing all because consumers keep purchasing them.

f21

 

Another industry that lacks quality nowadays is the music industry. Now don’t get me wrong, there are plenty of talented artists in all genres. But there are only a few that put out quality projects. Talking about quality in music is very subjective. I may like a song that you think is trash and vice-versa. The way I’m using quality in describing music is if an album can be played all the way through with no skips. Or if a song can be played 100 times on the radio and it still not get old. That’s quality music to me. I’d also like to point out that there is a difference in between quality music and good music. For example, “You Was Right” by Lil Uzi Vert is GOOD song. The beat and the lyrics make me feel good inside and make me want to dance. But it isn’t quality to me. That’s not a song that I’d want to listen to over and over again. A lot of artists in the music industry today are not interested in putting out quality work. It’s almost as if everyone is putting out a new project or song every week just to stay relevant. An artist I believe who’s music is lacking quality nowadays is Drake. Drake is my favorite artist, I’ve been a fan since I was in 7th grade. It actually pains me to even critique him like I’m about to. In the early stages of Drake’s rap career, he put out masterpieces like “So Far Gone” and “Take Care”. Those projects don’t even compare to his latest album “Views From the 6”. Views had about 20 tracks on it and only a handful of them were good. “Take Care”, on the other hand, had major bangers. That’s definitely an album you can play all the way through. Then there’s artists like Future who have thousands of released and unreleased songs. He just recently put out two new albums within the same week. Did these albums have a vast amount of content? Yes! But was the content quality? NO! I personally think that artists should take the time to perfect their craft. As a fan, I’d rather wait a long time to hear quality music than wait a short period to hear crap music.

 

Lastly, nowadays there aren’t too many quality people. I look at my mom and she’s still best friends with people she went to elementary school with. Obviously people grow up and change so the people they surround themselves with change as well . But I feel like people switch up their crews every week! I’ve personally seen someone talk badly about another person and then the next day, they’re hanging out!?! I can’t speak for anyone else, but that’s not the type of person I ever want to surround myself with. Another thing I’ve noticed is that people find pride in being guarded and rude. Everyone wants to be a “savage” and have “no feelings” That’s something that I don’t understand. There’s nothing cool about being cold to people and acting like you have no emotions. Having no feelings is called being a sociopath, and that’s not something you choose to be!  I think this all comes down to each individual person. If you are a quality person, then you will be surrounded by quality people. There’s nothing wrong with being a nice and genuine person. You don’t have to put on an act of being tough, you can just be you!

In conclusion, our society doesn’t value quality anymore. Quality is something that is lacking in almost every aspect of life. It’s time for a shift in our culture and bring quality back. Although it will be more expensive, let’s buy quality clothing. Let’s tell our favorite artists know how we truly feel about their work. And Lastly, let’s start to be the change that we want to see!

Thinking Outside the (Shoe)Box

 

A wise woman (me) once said, “Smart brands keep up with the trends, but extraordinary brands keep up with the consumer”. The brands that are the most influential are not the ones with the most followers on twitter or the ones who have the most celebrities in their ad campaigns. The most influential brands are the ones that mold to their consumer. They analyze what interests their target audience and push out content geared towards that interest. Traditional content won’t get you too far in 2017, you have to do more than utilize current trends. You have to think outside of the box! One brand that does a great job in the content creation area is Adidas.

By collaborating with artists like Kanye West and Pharell and  high-end designer names like Alexander Wang and Stella McCartney, the audience of the athletic brand has shifted. The consumers of Adidas are no longer just athletes but they are also the fashion-forward and culturally creative individuals. Adidas has done an excellent job of adjusting to this consumer expansion. Their social media pages post content that appeal to everyone. The Adidas Originals Instagram page is a mecca of originative crafted content.

For the reveal of their new Kith and Naked collaboration Adidas posted this gem to their Instagram. IMG_5735.jpg

The explosion of vivid colors against the neutral background instantly pulls the viewer in. Even if you’re not a sneaker head, you would be enticed to click on the picture when you saw it on your Instagram explore page.

I mean look at these images. Adidas isn’t just selling shoes anymore..

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They’re selling a lifestyle…

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They’re selling a fantasy!

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The Adidas Originals brand has been around for a long time. Popular shoes such as the Superstar and the Stan Smiths are classics that almost everyone has or had a pair of. Consumers today of all ages are still purchasing these shoes, so why fix something that isn’t broke? To revamp the Adidas Originals brand, Adidas launched the “Original is Never Finished” campaign. This campaign is content creation GOLD. “Original is Never Finished” dives into the idea that past is never over. There are always new and creative ways in which you can reinvent the past and still make it original. Adidas took well known masterpieces such as “The Birth of Venus” and Snoop Dogg’s “Doggystyle” album cover and reinvented them. This appeals to the consumer because they are seeing something they are familiar with, but with a new twist. The campaign is also star studded with artists such as MadeInTyo and Desiigner. Check out the campaign here and on their Instagram page.

venussnoop

Adidas’ team of creatives is top notch and their work is surely proving it. They are effectively creating cutting-edge content that is geared towards their consumers. Content creation is king and is here to stay. There are not too many brands that have grasped the importance of content creation which is why Adidas is standing out from the competition.

Industry Tips from a Social Media Whiz

Today, Papa John’s Senior Social Media Manager, Leah Shultz attended my social media class and it was indeed a pleasure. Leah, a Louisville native is a social media WHIZ. She single handedly is driving the Papa Johns social media force and is doing a great job at it. Leah offered tips and suggestions for the class about the social media industry. Here is what I took away from her presentation.

STAND OUTunicorn-face

In the strategic communications industry, there are millions of talented and creative individuals. There are many individuals who have the same, more, and even less skills than you so it is your job to set yourself aside from the masses. Leah recalled her interview with Papa Johns and how she brought old analytics reports from her past job. She explained that her interviewer was surprised and happy that she could physically see what Leah could bring to the company. This, accompanied with her talent and experience, set Leah aside from her competitors.

Another point that Leah made is to get creative. Everyone in this industry says they are “creative”, so you have to go the extra mile to show that you truly are. Leah mentioned how she was over traditional and boring cover letters. She took matters into her own hands and made a list of reasons why “Leah Rocks” which served as her cover letter. To expand on this topic even more, I asked about her thoughts on infographic resumes. She said, “LOVE IT”. Infographic resumes are perfect for applying to strategic communication jobs. Infographics contain less words by eliminating fluff and unnecessary information and provide a visual.These are the perfect way to showcase your personality and creativity.

Sample Workspiral-note-pad.png

Leah also stressed the importance of sample work. Sample work is a must when applying for jobs and for professional platforms like LinkedIn. Some examples of sample work are analytics reports, press releases, blogs, and flyers or content you’ve created. I really liked that she pointed out that blogging can be presented as sample work. There are many people who have never had an internship or job in the industry they want to go into, so blogging is simple and easy way for them to display their interests and talents.

Along with discussing sample work, Leah stressed the importance of proofreading. She explains that one of the biggest turnoffs for employers is spelling errors and mistakes. I personally hate proof reading my work! I’d rather complete it, submit it, and be done with it. Over the course of my collegiate career, I have noticed that on all of my writing assignments spelling and grammatical errors were my biggest critique. These mistakes all could have been non-existent if I would have looked over my work. By listening to Leah talk about how important proof reading is, my attitude has definitely changed. I do not want to miss out on an opportunity all because I misspelled the simplest word.

Being in the presence of a social media whiz was an honor. Leah Shultz is truly an inspiration. The information that she shared with the class was qualitative and relatable. She gave us a true inside look of the social media industry and tips on how we can be successful like her! Thank you Leah!

Resources:

Infographics

Canva

Piktochart

Proofreading 

Proofreadbot

Slick Write

 

 

 

 

Influencer Marketing and the Fashion Industry

Have you ever wondered why your favorite youtuber has their own Lyft code? Or how that gorgeous girl you follow on Instagram has her own discount code on Fashion Nova?  Or even more specifically why Harlem rapper, A$AP Rocky is the face of Dior’s SS17 Ad Campaign?

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This is called influencer marketing and it is taking the marketing, advertising, and fashion industry by storm!

What is Influencer Marketing?

According to the Forbes article,“The Influencer Marketing Gold Rush Is Coming: Are You Prepared?”by  John Hall, Influencer Marketing is defined as “A nonpromotional approach to marketing in which brands focus their efforts on opinion leaders, as opposed to direct target market touchpoint”. This basically means that brands are using individuals with large social followings to indirectly and directly influence consumers. This influence  can range from consumers actually buying a brand’s product or just following that brand on Twitter. Either way, the brand is still being talked about and is still in the mind of the consumer.

Influencer marketing isn’t a new concept. Businesses have always used celebrities and public figures to influence consumers. But nowadays with social media, the influencers aren’t all necessarily celebrities. An influencer in 2017 is the girl down the street who does makeup tutorials on youtube, or the girl who always posts her cool and edgy outfits on Instagram, and even that funny guy who makes videos on Snapchat. The range and types of influencers is tremendous. Just like each industry has their own target audience, each industry has their own influencers.

Influencer Marketing and the Fashion Industry

The Fashion industry has become a leader in influencer marketing. In The Drum’s article, “What’s the state of influencer marketing in 2017?”, Ian Schaffer, the CEO of a creative agency, says that “Influencers in fashion are no longer the writers in Vogue”. In the 90’s, the ones who covered every billboard and every front page of magazines were super models like Naomi Campbell, Cindy Crawford, Heidi Klum. In 2017, the ones who are on billboards, magazines, and even even gracing the runway are rappers like Lil Yachty, reality stars like Kim Kardashian, and even rising youtube stars like the McClure Twins.

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The main goal of Influencer Marketing in fashion is to bring awareness to the brand. Obviously regular people cannot afford high-end designer names like Balmain and Dior, but when people see their favorite artist in ad campaign with these brands, it sparks buzz and conversation. The fashion industry for a long time has been very elitist. Wealthy and cultured individuals crafted garments for other wealthy and cultured individuals. If you weren’t in a certain tax bracket, you had no idea who these foreign brands like Versace, Fendi, and Balenciaga were. Now in 2017, modern and regular people like you and I know all about them. Through the use of influencers, fashion brands can spread their personality, mission, and voice to consumers who would have never thought of them. This results in brands and influencers getting more exposure and consumers gaining entertainment and knowledge. Ultimately a win-win situation for all parties involved!

In conclusion, influencer marketing is taking over. The fashion industry is holding onto this power house by the reigns and is not letting go. The future for this type of marketing is looking good.