Today in my Social Media class I had the pleasure of listening to THE Bella of Louisville, Bella Portaro Kueber speak. As a junior in college interested in the field public relations and marketing, I know the importance of personal branding. You will not get too far in that industry if your personal brand isn’t strong. Bella shared with the class her tips on personal branding. These are the main points that I took away:
We’ve all heard the phrase “It’s not what you know, it’s who you know”, but that’s a whole lot easier said than done. Bella shared with the class some of her methods of networking. She explained the “pod” method in which individuals are grouped together and help each other out in order to gain more reach. For example, she said that she is in three different pods with different women. She would post a blog and everyone in those pods would like it or share it and vice-versa. Everyone in the pod gets exposure and it becomes a win-win situation for everyone.
Find Out Who You Are:
Bella explained when developing your personal brand, you must find who you are. She suggested to ask these questions of yourself to find out who you truly are.
- What are your values?
- What are your desires?
- Who/what is your motivation?
- Who do you want to be and how are you going to get there?
By answering these questions, you will be able to market and develop your brand efficiently.
You Are What You Post:
One thing that Bella continuously made a point of was to be authentic. She explained that everything you post is a reflection of you. Bella suggested that in order to keep your authenticity, you must analyze what content that your followers like. She suggested to utilize the “Best nine”, which is a tool that pulls your top nine Instagram posts. I took her advice and looked into my own “Best Nine”.
After Bella’s presentation was over, the floor was opened up for questions.
Everyone nowadays has a blog or thousands of followers on social media, so I posed the question “How do you set yourself apart from everyone else”? Bella responded “BE YOU! Be you a lot and never apologize for it”. That answer was something I personally needed to hear. A lot of times I feel like people want me to water myself down and mold myself into who they think I should be. By Bella telling me to be myself and to not apologize for it, I realized that there is nothing wrong in being myself. Every joke I make or crazy idea I have, or wild thing I do makes me who I am and I’m NEVER going to change that!
In conclusion, Bella’s presentation impacted me on a personal and professional level. The tips that she gave are things that will stay with me forever! Thanks for stopping bye Bella!